I’m always looking for concepts that help you… the new or experienced life coach… to grow your life coaching practice to the levels you’ve always flippin’ dreamed of!
Well… I think you’re going to dig this one.
Recently, I was able to share the stage with a young entrepreneur.
He stood out because when most speakers at this particular conference were dressed in expensive suits and shoes from Italy… this young man sported messy hair, a t-shirt and jeans and a pair of Tom’s shoes.
It might have been easy for some in the room to dismiss him until they heard a bit about his history.
Basically… this 24 year old had started 8 companies. 5 tanked (big time!). But 3 of his companies now provided him with about $150,000 to $250,000 in income… every quarter.
Not bad for working about 10 hours a week.
I had a feeling he would have something to share and he didn’t disappoint.
And today… I want to share one of his most simple but also most powerful points.
That was…
“If you can clearly define a person’s problem, they automatically assume you can also help them fix the problem.”
Although he didn’t try to explain why this was the case… he simply offered example after example where this concept helped him to develop and sell online services (a lot of them!)!
So… how about you?
Can you define your coaching client’s problem?
Can you describe it?
Can you… via your blog… your ebook… your social media efforts… your life coaching packages… identify and describe your life coaching client’s challenges?
If so… they will probably want to enlist your help to help them to solve those problems!
Join in the conversation.
I invite you to click on comments and let us know one of your ideal coaching client’s problems and how you let them know you know!
Lastly…
I wanted to offer some additional strategies to help you get clear on your life coaching practice’s ideal client… and how to connect with them (so you can help them address some of those problems!)…
What Trader Joe’s taught me about marketing a life coaching practice!
A simple, powerful and FREE strategy to help you to market your life coaching practice.
Keep dreaming big and helping others to do the same,
Mitch Matthews
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Coaching is in essence a personal activity. That is precisely why learning from someone else is the best way to develop your talent.
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