Myth 12

As you know… we’re going after myths that exist around the process of getting your life coach certification.

Today’s myth might surprise you.

Bookstand with large textbook

Bookstand with large textbook (Photo credit: Wikipedia)

It’s MYTH 12: You can be told how to coach.

Weird… right?

You might be thinking… “How could this be a myth?  Isn’t a Life Coach Certification simply a life coach training with an exam at the end?”

Well… in some ways that’s true.

But the key difference is… you can’t simply be told how to coach.

You have to own it. 

You have to take the ideas within a life coach training program… and make them your own.

Sure… you can learn life coaching strategies and techniques.  There’s no doubt.  However… unless you take the next step and “own” them… those theories and concepts just become useless baggage.

Let me give you an example.  I recently met with a woman who was going through a different life coach certification program.  It had been intense for her.  Multiple live sessions.  Time away.  Loads of theory and coaching history.  Lots of strategy and processes.  In fact, it was obvious that this particular program put a high value on “information.”

Now, information can be good.  But too much… can frankly get in the way.

Case in point… when we started to talk about prospective life coaching clients for her… I started to ask her about how she wanted to help people.  She threw out some general ideas and I said, “Great.  I like that.  Now, let’s say one of these people agreed to a complimentary session with you.  What would be the first two to three questions you’d want to ask them?”

Dead stare.

She had nothing.  Her brain was spinning.  She was processing all of that information.  She was sorting through all that training.  But she was stuck.  She was stumbling to come up with her lead questions.

She hadn’t owned it.

All of that training was still data someone had presented.  But she hadn’t found a way to make it her own.  She hadn’t found the way she wanted to use it.

I will even say that she had practiced.  But she had practiced in role play scenarios… tightly linked to the information as it was being presented.  So when I started throwing out real-world scenarios… that weren’t linked to made up role plays… she was stuck.

Now… I will tell you that I got frustrated for her.  (Not at her… for her.)

I said… “They didn’t help you beat your own “Intellectual Immune System.”

She looked at me with a puzzled face and said, “My Intellectual… what?”

I then explained my theory about how our intellect has a similar immune system to our body’s.  Not… medically… but metaphorically.  Basically, the idea is that intellect tends to reject things that come from outside us (even good ideas) over time… just like our body rejects much needed organ transplants… because they come from outside us.

Here’s a video from a TEDx event where I spoke in depth on the concept of the Intellectual Immune System:

So… again… here’s the key to overcoming this myth.

You can’t be “told” how to coach.  Yes… you can be given useful information and strategies.  (We do that in our training.)  Yes… you can be given proven tools and processes.  (We do that too.)

But… you can’t stop there.  You can’t stop at information.  You have to go a step further and ask yourself questions like…

  • How am I going to own this concept?
  • How could I adapt this strategy to fit my AVATAR (my ideal life coaching client)?
  • Where could I employ this strategy to help my AVATAR to achieve what they want to achieve?

Keep asking yourself those questions.  Keep digging deeper.  Keep owning it.

And as you do… you will start to beat your own Intellectual Immune System and the “information” will become your own.  The techniques will become second nature.  They will simply start to flow from you.  Because… they are yours.

So beat this myth.  Don’t just be “told” what to do.  Own the solutions and beat your Intellectual Immune System!

As you do… you will set your own Life Coaching Clients to achieve the things they want to achieve!

Keep dreaming big and helping others to do the same,

Mitch Matthews

PS – Interested in finding out with the number 1 life coach certification myth is?  Click here to find out!  I think you may be surprised!



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