You know that we love to answer your questions about life coach certification, life coach training… AND developing a successful and sustainable life coaching practice.
Today’s question comes from a budding life coach named Chris…
Hey there –
Just curious how it breaks down for you in regards to where your business is mostly coming in from…referrals, emails, incentives, events, etc.???
What are your strongest more successful promo tools and why?
Thanks!
As you may or may not know… in addition to offering “The Coach Mindset – Elite Life Coach Training and Certification,” I also maintain a very active life coaching practice myself.
I know a lot of former coaches who have developed training programs… and then stopped actively coaching their own clients. But I’ve just found that by sustaining my own life coaching practice… it helps me to keep things fresh and stay on top of the newest trends in life and business coaching.
So… here was my very real world response.
Great question Chris.
Believe it or not… I’d say “yes.”
That’s right.
I use all of them. Now… some months I use one more than the others.
For example, one month I might have several speaking engagements. So I’ll generate new business from those. Other months I’ll go lighter on the speaking (due to other parts of my business) so I’ll rely more heavily on my emailing and/or social media activities.
But hey… let’s just get specific.
Just to give you an idea… in this past month…
One new ally (My word for client) came from a referral from a friend, one new ally came from a speaking engagement (this new ally’s spouse was on the planning committee and had him reach out to me before I even spoke at the event!), and one new ally came from a former ally’s referral. (This last one was helped along by some of my recent emails and social media activities though.)
Now… I also have to say that a couple of my speaking gigs from this past month came from former or current coaching relationships. (So the speaking can feed the coaching… and the coaching can feed the speaking.)
Next month’s prospective new allies have come from a referral from a fellow speaker, another from some of my Facebook activities and and another came from some of my other email/social media activities.
The key is to start one and get relatively consistent at it. (Notice I didn’t say perfect at it… just “relatively consistent” at it.) Then add the next and the next.
So… for example… don’t try to master mass e-mails and Facebook and Twitter in the first month. Pick one and start to work that muscle. Then get consistent at it and add the next. I’ve seen way too many coaches try to go after all of it right from the start. But then they get overwhelmed and they stop all of it just as quickly.
Instead… start slow and consistent.
Now… I will say that the emails and the social media activities are the easiest to plan for and schedule. The speaking gigs and events may be a little out of your control and inconsistent in the beginning. So really establish a plan for your email and social media stuff and start to walk those out.
Then do your best to capitalize on your speaking and events by making it VERY easy for participants to follow up with you!
So… yes… I guess the “combo platter” is always the clear winner because having a number of different conduits of business allows for any one conduit to ebb and flow.
This diversified approach also helps to eliminate a lot of the peaks and valleys that just relying on one conduit can cause.
I hope this helps!
Keep dreaming BIG and helping others to do the same,
Mitch Matthews
PS – Are you interested in finding out with the number 1 myth that exists in regards to life coach certification is? Click here to find out! I think you may be surprised!
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