You know that we like to debunk myths. Whether it’s a myth about becoming a life coach or it’s a myth about a life coach certification.
We want to dig in and bring you the truth. Although… the truth might surprise you.
Today’s Life Coach Certification… myth 27… is no exception.
MYTH 27: My life coach certification will enable me to charge $150 to $250 an hour for my coaching.
Now… I can imagine that you might be saying… “YIKES! Are you saying that once I have my life coach certification… I won’t be able to charge $150 an hour?”
Well… in some ways… yes.
Let me explain why this is a myth. Recently, I was talking with one of our awesome participants in our life coach training and certification, and he asked…
“Once I have my life coach certification, will people really pay me $150 to $250 an hour to work with me?”
I think my answer surprised him. I said…
“Nope.” (As you can imagine… this made him stop in his tracks!)
Then I said…
“No, people don’t pay $150 to $200 an hour for life coaching. They pay $1500… $2500 or more… for the life transformation they experience over the course of the time they are working with you. This isn’t about your hourly rate. This is about the value that you bring as you work together.”
“In my own life coaching practice… I don’t sell based on my hourly rate. Why? Well, when you state your rates… based on an hour of working with you… people start to do the numbers and compare what you make an hour to what they make an hour… and they’ll get stuck there. So I never talk about coaching in regards to hourly rates. I only talk about coaching in regards to packages.
That way, they will see the full pitcure. They’ll see that the value of working with me as their life coach… doesn’t just come from the hour they talk to me each week. The true value is going to come from the process. The work they do during each week. The breakthroughs. The accountability. The tools.
Yep. It’s never just about the coaching hour… it’s about the journey we’re going to take together.
And when they get clear on that… they get excited. In fact, I want my clients to be so clear on what we’re going to do as we work together that they are excited about writing that check.”
I explained that one of the biggest epiphanies for me as a coach was when I realized that my clients aren’t paying me for an hour of my time. Instead, I realized that they are investing in themselves.
As they write that check, they are also taking a stand for themselves that says…
- I want to make the changes that I need to make in my life!
- I want to experience life at a new levels!
- I’m going to invest in myself so that I can turn a corner and achieve more!
This may seem like semantics or a twist on words but it’s not.
So many times, we can get tied up in how much we are getting paid as life coaches… or what our hourly rate is. But it’s not about that at all.
It’s about the overall experience and what it’s going to do in and for your life coaching client. It’s about the value you are going to bring… and it’s about the life changes that you will help your clients to achieve.
So… to review… do people actually pay people with a life coach certification $150, $200 and up for an hour of their time? Yes. It happens with our graduates all the time.
But as you go out and get your life coach certification (whether it’s from us or not), I encourage you to not think about it in this way.
I mean… yes… you need to get paid for your time… very well in fact.
And yes… coaches typically spend 1 hour each week with their client. But the value that you bring as an elite life coach far exceeds that hour that you spend with that coaching ally every week. The value also includes the tools that you bring to the table. The value you provide also includes the things that your coaching clients experience as they are working through their assignments and homework during their week. The value also includes the things that they learn about themselves and the ownership they experience with the solutions that you help them to discover.
So… don’t charge by the hour. Drop that thinking entirely.
Have your coaching clients think of their payment as an investment in themselves AND help them to know that they are taking a stand for their goals and dreams.
Make sense? I hope so.
Join in the conversation. How do you have this conversation with your coaching clients? Or… if you’re just thinking about getting started… what’s makes you nervous about this discussion? Click comments and join in.
Keep dreaming BIG and helping others to do the same,
- TRAINING TO BE A LIFE COACH: Are you a life coach and you want to write a book? (trainingtobealifecoach.com)
- Training to Be A Life Coach: A moment that a life coach lives for! (trainingtobealifecoach.com)
- Are you thinking about life coach certification? (trainingtobealifecoach.com)