How can I promote my life coaching practice?

Coaches ask me “How can I promote my coaching business without being salesy?”

I often tell them, “Look for the seasons.”

No… that’s not some touchy-feely advice.  That’s hard core public relations strategy.

Think about it. Life Coach Practice

The best brands in the world use holidays (big and small), major events (tax day, block buster movie releases, sporting events) and the seasons themselves (get ready for winter and spring cleaning) to tie in promotions to make them timely and relevant.

Why can’t you do the same?

For example, Valentine’s Day is right around the corner.

Now… you might say… “But I don’t coach people on their love life.  I coach people about their work life.”

To that… I say… “Perfect.  Figure out a way to link the two.”

Here are a few ideas:

Always look for ways to connect your blog posts to trending topics.  This will help your content to be considered more timely and relevant.  And it might just your share-ability to take a quantum leap.
Here are some ideas for a Life Coach to blog with a Valentine’s Day tie in:
  • 7 Days of LOVING YOUR LIFE
  • 5 Reasons to LOVE YOUR LIFE… right now.


Don’t wait to be invited to an event.  Design one.  They don’t have to be huge but they can have a big impact.  For example, a friend and I once designed an exclusive speed-networking event around the New Years.  We hosted it at a newly opened coffee-shop that gave us the space for free as long as we gave them a good shout out during the event (and of course bought coffee during).  The first event filled up in 3 days and the next one filled up in 3 hours.  It cost us nothing but the payoff was priceless.
Here are some ideas for a Life Coach to host a Valentine’s Day event:
  • Do a spin on “Speed Dating” and have a “Speed Networking” event for people who love (or want to love) their work
  • 3 Ways to LOVE YOUR LIFE in 2014 Event


Don’t forget that your local media outlets are ALWAYS looking for good stories.  They just need a way to make them interesting and timely!  For example, I once wrote a piece on how you could encourage your mom’s big dreams on Mothers day.  A paper picked up the article and published it along with a great profile of me as a coach.
Here are some ideas you could write about… with a V Day tie-in:
  • How feeling stuck in life can make you feel stuck in your love life
  • How being in the wrong job can make you feel less lovable
  • Fall in love  again… with your life and your wife!


If you do the work to get some extra publicity around Valentine’s Day… why not promote a special coaching package for the season too?  That will give you an excuse to not only point people to your fresh and fun blog posts, events, news articles and social media… but it will give people another reason to sign up with you right away!
Here are some ideas for a couple of V-Day themed coaching packages:
  • LOVE YOUR LIFE in 2014 Package
  • Group Coaching  – LOVE YOUR WORK IN 2014!


So there are a few of my ideas.  Now join in the conversation.  Click comments and let us know how you might use Valentine’s Day or any other event to promote your coaching.  We’d love to hear your ideas! 

Keep bringing your awesome… the world needs you,


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