From time to time… we like to feature some of the questions from our participants in The Coach Mindset… because there is a very good chance… you might have the same questions.
Today’s question is about business cards…
Okay… I really like the templates for the proposals, brochures and contracts, etc. But today I’m working on business cards. I know that you cover this later in the training, but I’m needing some cards for an upcoming event. So if it’s okay, I’d like to ask you about them now. Here’s my question: On your own cards for your own life coaching practice, do you have “Life Coach” printed big so it’s obvious? OR is your name out front and Life Coach printed in small across from the phone number, etc. I want to know how to lead my promotion in the best possible way. What have you found to be the most successful?
Okay… here’s my response:
Hey buddy! Good to hear from you and thanks for your clarification. You’re right… we dig into this in the Branding Black Box in Module 5, but for now, let me hit you with the quick skinny.
I personally have two cards in regards to my coaching.
One is branded for my coaching business. It has a fun message on it that ties to my “A kick in the pants” brand. It has my website, my phone number and my email, etc.
The other card is more of what I call a “mystery card.”
It has a single dot on the front and a dot on the back.
It has my name and phone number on the front and a small photo of me on the back in the lower left hand corner.
I use this card in general networking situations.
As you can imagine… when I hand it over… people tend to take a look at it an wonder. Then they almost always ask, “What’s the dot for?”
Then I’m able to say, “Well, I help people to connect the dots.”
Then, they usually say, “HOW?”
Which is an open door to talk about life coaching and my training, etc. I like using this one more and more because people are quick to put you in a box as soon as they see a title. Something like this allows you to engage them in conversation before they rush to conclusions.
Make sense? Hope it helps!
Now… how do could you use a design element… an image… a word… to create your own “mystery card?”
How could you use less information… but at the same time… promote more discussion when you exchange business cards?
Give it some thought… and let us know what you come up with!