Do you make your coaching clients pay up front?

Here’s another business question from a new Life Coach.

Coach’s Q&A:Question and answers - life coach certification

“Mitch I have a question about payment. 

When you charge a client your coaching fee, do you make them pay the full fee right away? 

Is it all up front?”



The short answer is: YES.

Yes I do.

I have my coaching clients pay the full fee… up front.

Now that may or may not sound selfish but it’s not for me.

Having them pay up front is FOR THEM.

What do I mean?

Well… I often tell my coaching clients that having them pay up front helps them.

Sure… I’ll be the first one to admit that having them pay helps me too.  Their payment to me helps to put food on my table and a roof over my head.  (Did I mention that we have two teenage boys who eat A LOT?!?)  So I certainly appreciate the payment.

Also, it’s valid to say that I love coaching… I’m betting you do too.  But we all need to remember that even though this is a passion… this is also a business.

So having them pay for the coaching services is part of the process.

BUT… it’s not the most important part.

The most important part of the coaching fee is your coaching client having skin in the game.

It’s them committing to the process.  And it’s not that they are committing to me.  It’s that by writing that check out or by processing that payment… they are committing to themselves that they are 100% in!

So much so that I’ll tell people that I don’t do monthly payments for coaching to protect them!

Here’s why.

As I partner with my clients I let them know that we’re going to work hard.

We’re going to stretch.

We’ll push out of the comfort zone and achieve new levels!

We’ll break old habits and establish new ones.

It won’t be easy but it will be sooooo worth it.

The reason I don’t do installments is that the hardest part of the journey is usually smack dab in the middle of our process!

For example… in the middle of a 3-month coaching package… they’ll be stretching themselves and pushing their own limits.

So if they get an invoice for a monthly payment right in the midst of all that work and stretching… they might be REALLY tempted to quit.  But since they’re fully invested… they lean in and push through!  They get it done!

In fact, recently… as I was wrapping up with a coaching client… she thanked me for making her pay up front.  It was almost ironic because she’d initially pushed back and asked for an option where she could pay monthly, but when I explained my reasons for not offering that… she went ahead and paid.

In our final coaching session together she said…

“Thanks for making me pay up front.  I know that I would have bailed at week 5 when I felt completely out of my comfort zone.  There was a part of me that just wanted to run back to familiar and give up.  But I kept reminding myself that I’d paid and that made me stick it out.  I’m so glad I did!  So yes.  Thanks again for making me pay up front.”

That’s why I charge people up front.

It’s more for them than it is for me.

I hope that helps!

Keep dreaming big and helping others to do the same,




  1. celia chan says:

    Thank you so much ;I’m using some of your teaching all ready.You are an excellent teacher.

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