Life Coach’s Q&A: What if I live in the boonies?

Question and answers - life coach certificationWe recently received the following question via e-mail:

Dear Mitch,

I am in a place here where the economy is less than favorable for human habitation. In doing a quick feasibility assessment of the need for life coaches, In British Columbia, I’m afraid people are not flush enough to pay for the services. The concepts of life coaching are useful to me in my current business (consultant) and I’ve been practicing the skills for a while, not knowing they’ve been formalized in a professional way.

I can see where people would be willing and able to pay for coaching In a big city, but I how would someone build a coaching practice in a place like this?
Cheers!  Thanks for the realistic material and the questions.  I can see you know of which you speak. :)


“Josee in the Boonies”



This is a great question and one that’s near and dear to my heart… especially based on where & how I got started as a coach.  So here was my response to the question.

Josee –

Thanks so much for the email.

I appreciate the kind words.  That means a lot!

Hey, I hear you on living in an area that might not be supportive of coaching.  When I first started my coaching practice I was living out in the “boonies” of Iowa.

As in… I was in “10 miles outside a town of 300 people” small.  As in… “no stop lights within 20 miles” small.  It was “a mile and a half of gravel and my closest neighbor was a pig named ‘Hank'” small.  Ok.  You get it.

But I have to tell you that’s EXACTLY why most of the business training we include in the Coach Mindset – Elite Life Coach Training and Certification is geared towards coaching your clients over the phone and/or over Skype.  That allows coaches to live where ever they want to and coach people from around the world!

In fact, one of our graduates took that to an extreme last summer.  She traveled throughout Europe but kept working with all of her clients in the USA.  She just scheduled all of her calls at times that worked for her amid her travel.  Apparently, some of her coaching clients didn’t even know she was traveling!  It was seamless!

With my story of getting started… even though I lived in rural Iowa, my first coaching clients lived in Boston and San Francisco.  I had connected with them through an old college buddy and a former co-worker via emails.  I set up a complimentary call with each of them once they were referred to me… we hit it off… and they both became clients!  We talked once a week via phone calls and even though my clients were both in BIG cities, I did the calls from my “little house on the prairie.”

And my practice just grew that way.

Now I live in a bigger city but because I grew my business in a way that wasn’t dependent on my location… 90% of my clients don’t live in my area.  AND… like our graduate that I mentioned earlier, I can travel all the time and still take care of my clients.

So it’s important to think about who you might coach in your own geographical area, BUT if you build your coaching practice right… you won’t be dependent on whether you’re in the BIG city… or keeping things simple and hanging out with the likes of my ol’ friend “Hank the pig.”

I hope that helps!

All the best,



How much time does it take between a complimentary coaching session and a paid life coaching client?

Questions and Answers for Life Coaching!

Question to Mitch:Question and answers - life coach certification

Mitch –

What’s the typical time frame between the first free coaching call, the signing of the contract, and the first paid coaching call? How much time do you give people to make a decision, pay and get started? Does this depend on the ally? I’m sure you don’t want too much time to lapse between the free call and the paid one. What do you find is that “sweet spot” between giving them enough time to make a decision, sign the contract, pay, and get started?


– Will


Great question Will.

Yes… the short answer is that it depends on the ally (Coach Client).

Some are ready to start right away and others need more time due to circumstances and finances.

BUT… I’d say… on average… my “normal” is following:

  • First off, I only coach on Mondays and Tuesdays. (That leaves the rest of the week for speaking and training.)  So I generally have a complimentary session on a Monday or Tuesday.
  • If it’s a good fit we talk “next steps”
  • I look at my open slots for Monday or Tuesday and ask which would be a good fit for them (even if they are still “thinking” about getting started).
  • If they let me know their preferred time… then there is a VERY good chance that we will be talking that next week because they don’t want to loose that preferred slot. (Make sense?)
  • Then I generally challenge them to give it some thought (and prayer… if they’re so inclined) and I let them know that I will follow up with them via email 1 to 2 days later. I’ll even ask them what they would prefer in regards to my email follow up… whether they prefer 1 or 2 days.
  • Then I let them know that if they give it the “thumbs up,” then I’ll either send them a bill via or I’ll send them a invoice they can pay by check via email (which ever they prefer).
  • I do let them know that they will need to pay in full before our first session.
  • I let them know that paying up front is critical to the process. Not just for me… but more for them. Because I tell them I want them excited and smiling as they process that payment… because as they do that they know it’s ” proof positive” that they are 100% ready to go after that goal/dream (or to figure it out and then go after it!)! So by them paying… they are saying to themselves, “I am ready! I’m in!”
  • Once the payment is made… I send them their first homework assignment and we’re rolling.

Again… sometimes this process takes two weeks or more. But a majority of time… it’s a 7 to 8 day cycle.

I hope that helps buddy!

 Do you have a question about life coaching?

Let us know.  We’d love to hear from you.  Just post it in the comment section!

Keep dreaming big and helping others to do the same,




How can I promote myself as a life coach?

We often get questions from new life coaches about how to promote themselves as life coaches.  They want to know how to get the word out about what they are doing and how they are helping their life coaching clients.

One idea I like to share… is… share an idea.

I know.  I know. That may sound like circular logic… and it might be.

But here’s what I’m getting at.  Try not just promoting yourself… but try…

promoting an idea.

Here’s a recent example from my own life coaching practice.

One of my speaking and corporate coaching clients has been the ITA Group.

The ITA Group is an organization that helps companies to tap into the immense power that comes from fully-engaged employees, motivated sales people and channel partners, and ignited customers.

I love working with them and I’m been wildly blessed to get to partner with them on several projects.

But recently, I was talking with the editor of the ITA Group’s “DRIVEN” magazine.

DRIVEN is an amazing quarterly publication… and it goes out to their current and prospective clients… as well as many others in the business community at large.

The editor and I were discussing topics for an upcoming edition and we started to brain storm.

We landed on the idea of me potentially guest writing a piece… but the key was to not promote myself.

The key had to be to promote an idea.

Obviously… they wouldn’t have been interested if all I was going to do was talk about my coaching clients or my experience as a life coach.

Nope.  I needed to bring an idea to the table that would help the ITA Group to achieve it’s goal of bringing value to it’s readers.

So… after talking for a while… we landed on a subject and I’m wildly blessed to say that the latest edition of DRIVEN included an article I wrote about the “Intellectual Immune System.”

You can check out the full magazine by clicking here.

So it was an honor to get to work with them on this project!

But… more importantly… I’m hoping this story plants some ideas for you as you are thinking about promoting your life coaching practice.

The keys here are… think of ways to:

  • Partner with someone who might need content.
  • Bring value to your perspective partner (whether they are a newspaper, a tv station or an organization with a publication)
  • Promote an idea instead of promoting yourself. (That idea can point back to you and/or the examples you can site can involve what you do… but make sure the idea helps the audience… as opposed to just functions as a promotion for your life coaching business.)
  • Have a creative tag line that incites curiosity and makes people want to get in touch with you!
  • Make it easy for them to find you (via a website or blog, etc.)

Make sense?

So yes… when you are wanting to promote your life coaching practice… think of who you can partner with… and think of ways to promote an idea that would help!

Now… get to it and start blessing people’s socks off… as you spread some of your great ideas (that will eventually point people back to your coaching practice!)


As a bonus I wanted to share the actual article with you!

In the article, I talk about ways that individuals and organizations can overcome something I call… “the Intellectual Immune System” to make for longer lasting change.

Click here to download the PDF

  • Are you a Life coach who wants to inspire your coaching clients to change?
  • Are you a manager who is trying to bring change to your team or organization?
  • Are you an individual who knows you need to try something new (a diet… a time management system) but you are getting stuck?

This idea might help you get it done!

Click here to download a copy of the article!

Keep dreaming BIG and helping others to do the same,

Mitch Matthews

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