Training To Be A Life Coach is a blog specifically designed to help someone considering life coach training and life coach certification to make the important decisions on not only how to get started as a life coach, but also how to build a successful life coaching practice.

    Training To Be A Life Coach offers proven strategies and insights that help established life coaches take their life coach practices to the next level.

    Mitch Matthews and David Nadler, the founders of TrainingToBeALifeCoach.com are also the creators of "The Coach Mindset – Elite Life Coach Certification and Training." This revolutionary program combines powerful coaching strategies and tools with proven business processes and concepts. Plus, this elite life coach certification program is delivered in an innovative way that allows people who are busy and successful to fit the training into their already "full" lives.

    Mitch and David strongly believe that the world needs more effective and masterful coaches who also have successful and sustainable life coaching practices. Their express purpose with this blog and with their elite life coach training is to help to make that a reality.


4 Questions to Help You Get Coaching Clients

life coaching packages

After speaking at a conference, I recently met a coach/consultant from California.  He was obviously a talented guy with a lot to offer, but after chatting for a few minutes he shared something that I hear often.  He said,

“I know I can help people.  I do it all the time.  I just have a problem with confidence when it comes to selling potential clients on working with me.  I should have all sorts of swagger when it comes to charging for my time… but I just have a tough time with it.”

Can you identify?  Do you wrestle with the same feeling?  I sure did!  It’s understandable.  It’s a really common experience.  If this is something you’re dealing with… I want to give you a simple but powerful strategy that I offered to this new coach.  (By the way… he used it to gain a new client the next day!).

I simply asked him 4 questions.  Here they are in order:


What’s your current “package?”

When I asked this… I stumped him at first.  But then I asked a follow-up question.  “How are you currently selling your coaching?” 

He explained his most common approach was to work with a client month-to-month.  They would invest in a month of coaching with him and that would get them 4 50-minute coaching packages.  He had a flat price for the month and offered some price breaks for people who invested in two or three months up front.  He said that he thought this was a pretty simple and clear approach, but it seemed to cause people to be surprised by his $200/hour rate.

I understood. 

His current “package” was based on the “trading time for money” model, which is common for lawyers, counselors and even doctors.  It’s that… “If I sit and talk with you for an hour… you’re going to charge me X.”  It’s a cold-hard transaction… clear and simple.

I explained that this model was common… but not effective for coaches. 

So… I asked my next question.


What do you want your clients to “experience?”

 Again… I stumped him at first with this next question.  So I explained myself a bit.

What do you want your coaching client to experience as the result of working with you?  For example, do you want them to experience…

  • a major breakthrough in their career?
  • a feeling of finally moving from “just surviving” to thriving?
  • the satisfaction of overcoming a conflict in a key relationship?
  • the thrill of achieving their dream job?

He explained that he loved to help people who feel lost to experience a sense of true clarity.  Then he helped them build a plan to get where they wanted to go.  As he started to talk about this “experience” for his clients… he came up with story after story of people he’d helped.  He lit up as he shared some of his favorite success stories.  He smiled.  In fact, he beamed with confidence.  He had true swagger as he bragged… not about himself but instead… he bragged on his clients and their achievements.  (It was fun to see him be so proud of his people!)

We’d hit a gold… so I asked him my next question.


“How long does that ‘experience’ usually take?”

He gave me a questioning glance again… but then the light bulb went off over his head.  He started to pick up on exactly where I was taking him.  In fact, I didn’t need to ask him a follow-up question this time. 

After thinking for a minute, he said, “I can almost always help someone get that clarity, build a plan and then start walking out that plan in 3 months… or 12 coaching sessions.”  

I said, “Awesome.  There’s your ‘package.’”

I continued, “Don’t sell someone on buying 4 hours of time with you.  Invite them into the ‘experience of finally getting clarity, building a plan and achieving more of the life they were created to live.’  Don’t sell them on working with you month-to-month.  Offer them your “Clarity Package.”  It’s three months of working together (12 sessions) to help them finally get clear, get to work and achieve break through!  That way, they’re not just paying you for your time… they are investing in a life-changing experience!”

With a confident and excited smile… he responded with a… “Oh, I like that.”

I continued, “So… you’re not selling your time… you’re offering them an “experience” through your coaching package.  That totally changes the conversation.  And… since you know the value you can bring in 3 months of working together… you can have that swagger you’re missing now.”

He said, “You know it.”

I asked my final question:


“What’s your coaching package now?”

He said, “Well… now, I’m not going to just sell my coaching month-to-month.  I’m going to offer the ‘Laser-Focus Package.’  It’s going to be 3 months of coaching.  Plus, I already have a bunch of things I can do with them if I know we’ve got a full 3 months together!  I’m loving this!” 

And with an inspired grin on his face, he said, “Yeah… I’m feeling the swagger.  Thanks!”

Fun stuff.

Also, as I mentioned earlier… he had a call with a potential client the next day and they invested in his brand new package.  In fact, he relayed that they didn’t push back on the price at all… and that they were really excited to get started! 

How about you?

How could you apply these questions to your own coaching practice?  What if you were to think about what you want your coaching clients to experience as the result of working with you?  What if you were to throw away the model of just charging month-to-month for your time… and instead invited your potential clients to invest in that ‘experience?’  What might that do with your confidence?  How might that change the conversation with potential coaching clients? 

Try it out.  Ask yourself the questions.  Just see where they take you!

Keep bringing your awesome, the world needs YOU!


PS – If you’re interested in becoming a coach but you haven’t found the right training yet… join us for next for our LIVE Coach Mindset – Elite Life Coach Training and Certification in April.  We’d love to have you with us as we teach you the powerful coaching strategies and proven business concepts that you need to have a successful and sustainable coaching practice!  Click here to find out more.


Seahawks, life coaches and behind the scenes stories

russellwilsonDid you watch the Big Game on Sunday?  If you’re like me… two questions ran through your head:



  • Which was the best ad?  

  • How did Russell Wilson (the QB for the Seattle Seahawks) perform like a 10-year veteran even though he only has 2 years experience in the NFL?    

I’ll be the first to admit that I’m NOT a huge football fan, but as a life coach and a trainer of life coaches… I’m always captivated when I see excellence in action

When I see it I want to learn from it.  I want to dig into it.  I want to find out more.  I want to get “behind the scenes” and find out how it happens.

One of my favorite “behind the scenes” stories to emerge from this Super Bowl was the quite story of Wilson’s journey to the Super Bowl… LAST YEAR.

“Wait, what?”  You might be saying.  “He didn’t make it to the Super Bowl last year!”

True.  He didn’t.

But after loosing to the Atlanta Falcons in the playoffs last year… QB Wilson made special arrangements to attend last year’s Super Bowl.  He even figured out how to be on the field as the teams warmed up.  He walked the halls.  He saw the press. He heard the fans.  

He wanted to see what the Super Bowl experience was like… before he was in it.  He wanted to take it all in. 

He wanted to prepare.  So he got on the “field.”

And based on his performance this year, I’d say that extra level of preparation paid off.  Because he’d been intentional about his preparation he was able to walk into this Super Bowl having a better understanding of what to expect.  It wasn’t his first time to experience it.  So he was more ready.  He was more confident.  And as a result, he brought excellence!  Yup… I love that.

Here’s my question to you:  How could we get YOU “on the field?”

Think about it. 

What’s one of your big goals or dreams?  

Now ask yourself, “How could you get out “on the field” to prepare? 

  • How could you go and see what it’s going to be like? 
  • How could you experience it first hand? 
  • How could you get a real taste of what it’s going to feel like to accomplish that goal?  How could you get ready for the final steps of hitting that target?

How can you get out on the “field” to take it all in and begin to feel like a veteran… even though you might still be a newbie? 

  • Who’s office could you visit? 
  • What building could you explore? 
  • What stage could you walk on to? 
  • Who could you start helping in a small but significant way? 

How about it? 

How could you get on the field now… so that when opportunity knocks… you’re ready? 

Think about it and then “take the field” in your march toward one of your own big dreams!

Keep dreaming BIG and helping others to do the same,



PS:  If one of your big dreams is to become a life coach… or to take your existing life coaching practice to the next level, we want to help you with that!

In April, we are hosting a LIVE Coach Mindset – Elite Life Coach Training and Certification.  It will be 3 days of powerful, fun and highly interactive training.  Plus, it will hands on experience with both coaching and business strategy.  It will truly allow you to get prepared and to get “on the field!”

Right now, you can register and get the “Early Bird” discount which is a full $2,080 off the registration price!  Plus, you’ll receive over $6,000 in bonuses!

That’s right. We want to reward you for preparing for this big dream!  So again… the first few to sign up will receive a $2,080 discount off of the full registration price and some amazing bonuses!

The Coach Mindset LIVE: 2014

It’s going to be amazing training and it will be even MORE amazing if you’re there!



Mitch Matthews
The Coach Mindset –
Elite Life Coach Training and Certification



How can I promote my life coaching practice?

Coaches ask me “How can I promote my coaching business without being salesy?”

I often tell them, “Look for the seasons.”

No… that’s not some touchy-feely advice.  That’s hard core public relations strategy.

Think about it. Life Coach Practice

The best brands in the world use holidays (big and small), major events (tax day, block buster movie releases, sporting events) and the seasons themselves (get ready for winter and spring cleaning) to tie in promotions to make them timely and relevant.

Why can’t you do the same?

For example, Valentine’s Day is right around the corner.

Now… you might say… “But I don’t coach people on their love life.  I coach people about their work life.”

To that… I say… “Perfect.  Figure out a way to link the two.”

Here are a few ideas:

Always look for ways to connect your blog posts to trending topics.  This will help your content to be considered more timely and relevant.  And it might just your share-ability to take a quantum leap.
Here are some ideas for a Life Coach to blog with a Valentine’s Day tie in:
  • 7 Days of LOVING YOUR LIFE
  • 5 Reasons to LOVE YOUR LIFE… right now.


Don’t wait to be invited to an event.  Design one.  They don’t have to be huge but they can have a big impact.  For example, a friend and I once designed an exclusive speed-networking event around the New Years.  We hosted it at a newly opened coffee-shop that gave us the space for free as long as we gave them a good shout out during the event (and of course bought coffee during).  The first event filled up in 3 days and the next one filled up in 3 hours.  It cost us nothing but the payoff was priceless.
Here are some ideas for a Life Coach to host a Valentine’s Day event:
  • Do a spin on “Speed Dating” and have a “Speed Networking” event for people who love (or want to love) their work
  • 3 Ways to LOVE YOUR LIFE in 2014 Event


Don’t forget that your local media outlets are ALWAYS looking for good stories.  They just need a way to make them interesting and timely!  For example, I once wrote a piece on how you could encourage your mom’s big dreams on Mothers day.  A paper picked up the article and published it along with a great profile of me as a coach.
Here are some ideas you could write about… with a V Day tie-in:
  • How feeling stuck in life can make you feel stuck in your love life
  • How being in the wrong job can make you feel less lovable
  • Fall in love  again… with your life and your wife!


If you do the work to get some extra publicity around Valentine’s Day… why not promote a special coaching package for the season too?  That will give you an excuse to not only point people to your fresh and fun blog posts, events, news articles and social media… but it will give people another reason to sign up with you right away!
Here are some ideas for a couple of V-Day themed coaching packages:
  • LOVE YOUR LIFE in 2014 Package
  • Group Coaching  – LOVE YOUR WORK IN 2014!


So there are a few of my ideas.  Now join in the conversation.  Click comments and let us know how you might use Valentine’s Day or any other event to promote your coaching.  We’d love to hear your ideas! 

Keep bringing your awesome… the world needs you,