Training To Be A Life Coach is a blog specifically designed to help someone considering life coach training and life coach certification to make the important decisions on not only how to get started as a life coach, but also how to build a successful life coaching practice.

    Training To Be A Life Coach offers proven strategies and insights that help established life coaches take their life coach practices to the next level.

    Mitch Matthews and David Nadler, the founders of TrainingToBeALifeCoach.com are also the creators of "The Coach Mindset – Elite Life Coach Certification and Training." This revolutionary program combines powerful coaching strategies and tools with proven business processes and concepts. Plus, this elite life coach certification program is delivered in an innovative way that allows people who are busy and successful to fit the training into their already "full" lives.

    Mitch and David strongly believe that the world needs more effective and masterful coaches who also have successful and sustainable life coaching practices. Their express purpose with this blog and with their elite life coach training is to help to make that a reality.


Feb
21

Training to be a life coach: A quote to inspire you!

By | Coaching Resources

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This quote is a rallying cry for life coaches everywhere!

life coach training

photo via favim.com

“Everybody is a genius.  But if you judge a fish by it’s ability to climb a tree, it will live it’s whole life believing that it is stupid.” – Albert Einstein

Doesn’t this just inspire you?

Don’t you just want to be out working with as many life coaching clients as you can… to help them to be at their best?

Be inspired.

Do your thing.

Make difference!

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Feb
18

Training to be a life coach: Logos and the law

By | Coaching As A Business, Coaching Resources

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As you know, we continually get questions from aspiring, new and experienced life coaches.  We get questions on coaching strategy, business concepts and marketing.

Today’s question is from a new life coach.  She’s actually taking our Coach Mindset Elite Life Coach Training and is in the process of developing the brand for her own life coaching practice.  She had a great question, and I thought I’d share it with you!

RegisteredTM

Image via Wikipedia

Today I have a question about trademarks, copyrights and patents—-where does all this fit in with logos for my life coaching practice and it is necessary? And if so, which one should be the focus? Thanks! 

Here’s my response.  Now I will remind you that I’m not a lawyer and I don’t pretend to be one.  But I’ve been an coach and entrepreneur for over 10 years, and we’ve developed a number of products over that time.  So I base my response on that experience.  It would probably be smart to consult a trusted attorney if you still have questions on this, but wanted to share my thoughts with you.  I hope they help!

Great questions!  Okay, here’s the quick legal skinny on all of that.

Trademarks are for things like logos.  Copyrights are protecting things like content (book content, etc.) and patents are for protecting ideas (light bulbs, specific technology).

So when it comes to logos and your branding, we’re talking trademark.

Now, whether you should be focused on protecting your logo or your brand with full legal trade mark protection is up to you.

To have a lawyer walk you through the process will vary from between $500 and $2,000 depending on who you work with.  Again, you can decide on whether you want to make that full investmentnow, later or never.

BUT something you can do in the meantime is put a “TM” by your logo… right now.

You may have seen a “TM” by a lot of things and wonder what that is.  You may have also wondered how that was different from the little “R” that you see sometimes too.

Well, the “TM” stands for “trademark” and you use that until you get the full legal protection of a trademark and have the legal paperwork in hand.

Then you can switch that “TM” to “R.”

BUT… by putting a “TM” by your logo and tracking the date you started using it, that actually has some legal protection that comes with it too.  Because you can say when you started using it as a logo and that you intend to trademark it.  (Again, it’s up to you when and if you want to officially start that process.)  But by having the “TM” and the date you started to use it, you can defend your Trade Mark some day if someone says they had it first, etc.

Now, nothing is better than actually having the full legal protection that a registered trade mark affords you, BUT in leiu of a full investment in that legal step, starting to use the “TM” right from the start can really help.

TECH TIP: If you use Microsoft Word software, when you simply type ™, the software will automatically reduce the size of the “tm” and raise it.

Now, just to offer a little perspective.  Personally, we have walked through this complete trademark process with our game series (www.doyouQ.com), because we invested in this heavily and wanted to make sure it was fully protected.  But we have not invested in this with some of the other logos and brands that we have developed.  Again, the decision is yours!  But I hope this helps!!

You’re awesome,
Mitch

We hope this helps you as you start to think through branding for your own life coaching practice.

Lastly, if you’re just getting started in the process and you’re wondering whether becoming a life coach would be a good fit for you… then we invite you to check out our 5 Critical Questions mini-course.  This no-holds barred mini-course is free and it will ask you the 5 questions I wish someone had asked me before I got started in life coaching!  Plus it will help you to make the decision on whether life coaching is for you!  Click here to sign up for the free course.

Keep dreaming big and helping others to do the same,

Mitch Matthews

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Feb
10

Life Coach Training: the biggest questions people have about becoming a life coach

By | Coaching Resources

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As you know, we often field questions from new or aspiring life coaches.

We love to answer your questions about life coach training, as well as strategies for building a successful and sustainable life coaching practice.

Often times, people who are thinking about becoming a life coach wrestle with three things.

In fact, we call them the “BIG 3.”

They are:

  • Is there still market for new coaches?life coach training
  • How do I market myself as a coach?
  • Can I make money doing this?

Can you relate?

Are you thinking about becoming a life coach?

Are you wrestling with some of the same questions?

Then you can click here to read an article that I wrote to speak to each of these questions.

Here’s a snippet from my response to the first question…

QUESTION 1: IS THERE STILL A MARKET FOR NEW COACHES?

Great question.  My response to this is two-fold.

First thing… I suggest a slight change to the question.  The tweak I propose is instead of asking if there is still room for “new life coaches,” I suggest they ask whether there is room for “effective life coaches.”

If they ask that question, the answer is a unequivocal “YES!”

Are there plenty of coaches out there?  Yes there are.  But frankly, as you are launching your coaching business and as you are becoming a life coach… the other coaches aren’t your competition.

Nope.  Not even close.

Click here to read on and find out what your biggest competition is as a life coach…

What are your questions?

What questions do you have about becoming a life coach, about establishing a thriving life coaching practice or about growing a life coaching business?  We’d love to hear them.  Just click comments and let us know!

Either that or email us at info@trainingtobealifecoach.com.

Thanks so much!

We’re glad we’re in this together.

Keep dreaming big and helping others to do the same,

Mitch Matthews

BONUS

PS – If you’d like to participate in our free mini-course called “The 5 Critical Questions Everyone Should Answer Before Launching a Coaching Practice,” you can click here.  This free mini-course has helped countless people navigate this very important decision.  For some, it’s made them realize they didn’t want to do it.  But for others, it helped them to get ultra clear and finally have the confidence to move forward.  So we invite you to check it out!

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