Training To Be A Life Coach is a blog specifically designed to help someone considering life coach training and life coach certification to make the important decisions on not only how to get started as a life coach, but also how to build a successful life coaching practice.

    Training To Be A Life Coach offers proven strategies and insights that help established life coaches take their life coach practices to the next level.

    Mitch Matthews and David Nadler, the founders of are also the creators of "The Coach Mindset – Elite Life Coach Certification and Training." This revolutionary program combines powerful coaching strategies and tools with proven business processes and concepts. Plus, this elite life coach certification program is delivered in an innovative way that allows people who are busy and successful to fit the training into their already "full" lives.

    Mitch and David strongly believe that the world needs more effective and masterful coaches who also have successful and sustainable life coaching practices. Their express purpose with this blog and with their elite life coach training is to help to make that a reality.


Life Coach’s Q&A: What if I live in the boonies?

Question and answers - life coach certificationWe recently received the following question via e-mail:

Dear Mitch,

I am in a place here where the economy is less than favorable for human habitation. In doing a quick feasibility assessment of the need for life coaches, In British Columbia, I’m afraid people are not flush enough to pay for the services. The concepts of life coaching are useful to me in my current business (consultant) and I’ve been practicing the skills for a while, not knowing they’ve been formalized in a professional way.

I can see where people would be willing and able to pay for coaching In a big city, but I how would someone build a coaching practice in a place like this?
Cheers!  Thanks for the realistic material and the questions.  I can see you know of which you speak. :)


“Josee in the Boonies”



This is a great question and one that’s near and dear to my heart… especially based on where & how I got started as a coach.  So here was my response to the question.

Josee –

Thanks so much for the email.

I appreciate the kind words.  That means a lot!

Hey, I hear you on living in an area that might not be supportive of coaching.  When I first started my coaching practice I was living out in the “boonies” of Iowa.

As in… I was in “10 miles outside a town of 300 people” small.  As in… “no stop lights within 20 miles” small.  It was “a mile and a half of gravel and my closest neighbor was a pig named ‘Hank'” small.  Ok.  You get it.

But I have to tell you that’s EXACTLY why most of the business training we include in the Coach Mindset – Elite Life Coach Training and Certification is geared towards coaching your clients over the phone and/or over Skype.  That allows coaches to live where ever they want to and coach people from around the world!

In fact, one of our graduates took that to an extreme last summer.  She traveled throughout Europe but kept working with all of her clients in the USA.  She just scheduled all of her calls at times that worked for her amid her travel.  Apparently, some of her coaching clients didn’t even know she was traveling!  It was seamless!

With my story of getting started… even though I lived in rural Iowa, my first coaching clients lived in Boston and San Francisco.  I had connected with them through an old college buddy and a former co-worker via emails.  I set up a complimentary call with each of them once they were referred to me… we hit it off… and they both became clients!  We talked once a week via phone calls and even though my clients were both in BIG cities, I did the calls from my “little house on the prairie.”

And my practice just grew that way.

Now I live in a bigger city but because I grew my business in a way that wasn’t dependent on my location… 90% of my clients don’t live in my area.  AND… like our graduate that I mentioned earlier, I can travel all the time and still take care of my clients.

So it’s important to think about who you might coach in your own geographical area, BUT if you build your coaching practice right… you won’t be dependent on whether you’re in the BIG city… or keeping things simple and hanging out with the likes of my ol’ friend “Hank the pig.”

I hope that helps!

All the best,



Do you make your coaching clients pay up front?

Here’s another business question from a new Life Coach.

Coach’s Q&A:Question and answers - life coach certification

“Mitch I have a question about payment. 

When you charge a client your coaching fee, do you make them pay the full fee right away? 

Is it all up front?”



The short answer is: YES.

Yes I do.

I have my coaching clients pay the full fee… up front.

Now that may or may not sound selfish but it’s not for me.

Having them pay up front is FOR THEM.

What do I mean?

Well… I often tell my coaching clients that having them pay up front helps them.

Sure… I’ll be the first one to admit that having them pay helps me too.  Their payment to me helps to put food on my table and a roof over my head.  (Did I mention that we have two teenage boys who eat A LOT?!?)  So I certainly appreciate the payment.

Also, it’s valid to say that I love coaching… I’m betting you do too.  But we all need to remember that even though this is a passion… this is also a business.

So having them pay for the coaching services is part of the process.

BUT… it’s not the most important part.

The most important part of the coaching fee is your coaching client having skin in the game.

It’s them committing to the process.  And it’s not that they are committing to me.  It’s that by writing that check out or by processing that payment… they are committing to themselves that they are 100% in!

So much so that I’ll tell people that I don’t do monthly payments for coaching to protect them!

Here’s why.

As I partner with my clients I let them know that we’re going to work hard.

We’re going to stretch.

We’ll push out of the comfort zone and achieve new levels!

We’ll break old habits and establish new ones.

It won’t be easy but it will be sooooo worth it.

The reason I don’t do installments is that the hardest part of the journey is usually smack dab in the middle of our process!

For example… in the middle of a 3-month coaching package… they’ll be stretching themselves and pushing their own limits.

So if they get an invoice for a monthly payment right in the midst of all that work and stretching… they might be REALLY tempted to quit.  But since they’re fully invested… they lean in and push through!  They get it done!

In fact, recently… as I was wrapping up with a coaching client… she thanked me for making her pay up front.  It was almost ironic because she’d initially pushed back and asked for an option where she could pay monthly, but when I explained my reasons for not offering that… she went ahead and paid.

In our final coaching session together she said…

“Thanks for making me pay up front.  I know that I would have bailed at week 5 when I felt completely out of my comfort zone.  There was a part of me that just wanted to run back to familiar and give up.  But I kept reminding myself that I’d paid and that made me stick it out.  I’m so glad I did!  So yes.  Thanks again for making me pay up front.”

That’s why I charge people up front.

It’s more for them than it is for me.

I hope that helps!

Keep dreaming big and helping others to do the same,




Myth 12

As you know… we’re going after myths that exist around the process of getting your life coach certification.

Today’s myth might surprise you.

Bookstand with large textbook

Bookstand with large textbook (Photo credit: Wikipedia)

It’s MYTH 12: You can be told how to coach.

Weird… right?

You might be thinking… “How could this be a myth?  Isn’t a Life Coach Certification simply a life coach training with an exam at the end?”

Well… in some ways that’s true.

But the key difference is… you can’t simply be told how to coach.

You have to own it. 

You have to take the ideas within a life coach training program… and make them your own.

Sure… you can learn life coaching strategies and techniques.  There’s no doubt.  However… unless you take the next step and “own” them… those theories and concepts just become useless baggage.

Let me give you an example.  I recently met with a woman who was going through a different life coach certification program.  It had been intense for her.  Multiple live sessions.  Time away.  Loads of theory and coaching history.  Lots of strategy and processes.  In fact, it was obvious that this particular program put a high value on “information.”

Now, information can be good.  But too much… can frankly get in the way.

Case in point… when we started to talk about prospective life coaching clients for her… I started to ask her about how she wanted to help people.  She threw out some general ideas and I said, “Great.  I like that.  Now, let’s say one of these people agreed to a complimentary session with you.  What would be the first two to three questions you’d want to ask them?”

Dead stare.

She had nothing.  Her brain was spinning.  She was processing all of that information.  She was sorting through all that training.  But she was stuck.  She was stumbling to come up with her lead questions.

She hadn’t owned it.

All of that training was still data someone had presented.  But she hadn’t found a way to make it her own.  She hadn’t found the way she wanted to use it.

I will even say that she had practiced.  But she had practiced in role play scenarios… tightly linked to the information as it was being presented.  So when I started throwing out real-world scenarios… that weren’t linked to made up role plays… she was stuck.

Now… I will tell you that I got frustrated for her.  (Not at her… for her.)

I said… “They didn’t help you beat your own “Intellectual Immune System.”

She looked at me with a puzzled face and said, “My Intellectual… what?”

I then explained my theory about how our intellect has a similar immune system to our body’s.  Not… medically… but metaphorically.  Basically, the idea is that intellect tends to reject things that come from outside us (even good ideas) over time… just like our body rejects much needed organ transplants… because they come from outside us.

Here’s a video from a TEDx event where I spoke in depth on the concept of the Intellectual Immune System:

So… again… here’s the key to overcoming this myth.

You can’t be “told” how to coach.  Yes… you can be given useful information and strategies.  (We do that in our training.)  Yes… you can be given proven tools and processes.  (We do that too.)

But… you can’t stop there.  You can’t stop at information.  You have to go a step further and ask yourself questions like…

  • How am I going to own this concept?
  • How could I adapt this strategy to fit my AVATAR (my ideal life coaching client)?
  • Where could I employ this strategy to help my AVATAR to achieve what they want to achieve?

Keep asking yourself those questions.  Keep digging deeper.  Keep owning it.

And as you do… you will start to beat your own Intellectual Immune System and the “information” will become your own.  The techniques will become second nature.  They will simply start to flow from you.  Because… they are yours.

So beat this myth.  Don’t just be “told” what to do.  Own the solutions and beat your Intellectual Immune System!

As you do… you will set your own Life Coaching Clients to achieve the things they want to achieve!

Keep dreaming big and helping others to do the same,

Mitch Matthews

PS – Interested in finding out with the number 1 life coach certification myth is?  Click here to find out!  I think you may be surprised!



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