Training To Be A Life Coach is a blog. Specifically designed to help someone considering life coach training and life coach certification to make the important decisions on not only how to get started as a life coach, but also how to build a successful life coaching practice.

    Training To Be A Life Coach offers proven strategies and insights that help established life coaches take their life coach practices to the next level.

    Mitch Matthews and David Nadler, the founders of TrainingToBeALifeCoach.com are also the creators of "The Coach Mindset – Elite Life Coach Certification and Training." This revolutionary program combines powerful coaching strategies and tools with proven business processes and concepts. Plus, this elite life coach certification program is delivered in an innovative way that allows people who are busy and successful to fit the training into their already "full" lives.

    Mitch and David strongly believe that the world needs more effective and masterful coaches who also have successful and sustainable life coaching practices. Their express purpose with this blog and with their elite life coach training is to help to make that a reality.


4 Questions to Help You Get Coaching Clients

life coaching packages

After speaking at a conference, I recently met a coach/consultant from California.  He was obviously a talented guy with a lot to offer, but after chatting for a few minutes he shared something that I hear often.  He said,

“I know I can help people.  I do it all the time.  I just have a problem with confidence when it comes to selling potential clients on working with me.  I should have all sorts of swagger when it comes to charging for my time… but I just have a tough time with it.”

Can you identify?  Do you wrestle with the same feeling?  I sure did!  It’s understandable.  It’s a really common experience.  If this is something you’re dealing with… I want to give you a simple but powerful strategy that I offered to this new coach.  (By the way… he used it to gain a new client the next day!).

I simply asked him 4 questions.  Here they are in order:


What’s your current “package?”

When I asked this… I stumped him at first.  But then I asked a follow-up question.  “How are you currently selling your coaching?”

He explained his most common approach was to work with a client month-to-month.  They would invest in a month of coaching with him and that would get them 4 50-minute coaching packages.  He had a flat price for the month and offered some price breaks for people who invested in two or three months up front.  He said that he thought this was a pretty simple and clear approach, but it seemed to cause people to be surprised by his $200/hour rate.

I understood.

His current “package” was based on the “trading time for money” model, which is common for lawyers, counselors and even doctors.  It’s that… “If I sit and talk with you for an hour… you’re going to charge me X.”  It’s a cold-hard transaction… clear and simple.

I explained that this model was common… but not effective for coaches.

So… I asked my next question.


What do you want your clients to “experience?”

Again… I stumped him at first with this next question.  So I explained myself a bit.

What do you want your coaching client to experience as the result of working with you?  For example, do you want them to experience…

  • a major breakthrough in their career?
  • a feeling of finally moving from “just surviving” to thriving?
  • the satisfaction of overcoming a conflict in a key relationship?
  • the thrill of achieving their dream job?

He explained that he loved to help people who feel lost to experience a sense of true clarity.  Then he helped them build a plan to get where they wanted to go.  As he started to talk about this “experience” for his clients… he came up with story after story of people he’d helped.  He lit up as he shared some of his favorite success stories.  He smiled.  In fact, he beamed with confidence.  He had true swagger as he bragged… not about himself but instead… he bragged on his clients and their achievements.  (It was fun to see him be so proud of his people!)

We’d hit a gold… so I asked him my next question.


“How long does that ‘experience’ usually take?”

He gave me a questioning glance again… but then the light bulb went off over his head.  He started to pick up on exactly where I was taking him.  In fact, I didn’t need to ask him a follow-up question this time.

After thinking for a minute, he said, “I can almost always help someone get that clarity, build a plan and then start walking out that plan in 3 months… or 12 coaching sessions.”

I said, “Awesome.  There’s your ‘package.'”

I continued, “Don’t sell someone on buying 4 hours of time with you.  Invite them into the ‘experience of finally getting clarity, building a plan and achieving more of the life they were created to live.’  Don’t sell them on working with you month-to-month.  Offer them your “Clarity Package.”  It’s three months of working together (12 sessions) to help them finally get clear, get to work and achieve break through!  That way, they’re not just paying you for your time… they are investing in a life-changing experience!”

With a confident and excited smile… he responded with a… “Oh, I like that.”

I continued, “So… you’re not selling your time… you’re offering them an “experience” through your coaching package.  That totally changes the conversation.  And… since you know the value you can bring in 3 months of working together… you can have that swagger you’re missing now.”

He said, “You know it.”

I asked my final question:


“What’s your coaching package now?”

He said, “Well… now, I’m not going to just sell my coaching month-to-month.  I’m going to offer the ‘Laser-Focus Package.’  It’s going to be 3 months of coaching.  Plus, I already have a bunch of things I can do with them if I know we’ve got a full 3 months together!  I’m loving this!”

And with an inspired grin on his face, he said, “Yeah… I’m feeling the swagger.  Thanks!”

Fun stuff.

Also, as I mentioned earlier… he had a call with a potential client the next day and they invested in his brand new package.  In fact, he relayed that they didn’t push back on the price at all… and that they were really excited to get started!

How about you?

How could you apply these questions to your own coaching practice?  What if you were to think about what you want your coaching clients to experience as the result of working with you?  What if you were to throw away the model of just charging month-to-month for your time… and instead invited your potential clients to invest in that ‘experience?’  What might that do with your confidence?  How might that change the conversation with potential coaching clients?

Try it out.  Ask yourself the questions.  Just see where they take you!

Keep bringing your awesome, the world needs YOU!


PS – If you’re interested in becoming a coach but you haven’t found the right training yet… join us for next for our LIVE Coach Mindset – Elite Life Coach Training and Certification in April.  We’d love to have you with us as we teach you the powerful coaching strategies and proven business concepts that you need to have a successful and sustainable coaching practice!  Click here to find out more.


Life Coach’s Q&A: What if I live in the boonies?

Question and answers - life coach certificationWe recently received the following question via e-mail:

Dear Mitch,

I am in a place here where the economy is less than favorable for human habitation. In doing a quick feasibility assessment of the need for life coaches, In British Columbia, I’m afraid people are not flush enough to pay for the services. The concepts of life coaching are useful to me in my current business (consultant) and I’ve been practicing the skills for a while, not knowing they’ve been formalized in a professional way.

I can see where people would be willing and able to pay for coaching In a big city, but I how would someone build a coaching practice in a place like this?
Cheers!  Thanks for the realistic material and the questions.  I can see you know of which you speak. :)


“Josee in the Boonies”



This is a great question and one that’s near and dear to my heart… especially based on where & how I got started as a coach.  So here was my response to the question.

Josee –

Thanks so much for the email.

I appreciate the kind words.  That means a lot!

Hey, I hear you on living in an area that might not be supportive of coaching.  When I first started my coaching practice I was living out in the “boonies” of Iowa.

As in… I was in “10 miles outside a town of 300 people” small.  As in… “no stop lights within 20 miles” small.  It was “a mile and a half of gravel and my closest neighbor was a pig named ‘Hank'” small.  Ok.  You get it.

But I have to tell you that’s EXACTLY why most of the business training we include in the Coach Mindset – Elite Life Coach Training and Certification is geared towards coaching your clients over the phone and/or over Skype.  That allows coaches to live where ever they want to and coach people from around the world!

In fact, one of our graduates took that to an extreme last summer.  She traveled throughout Europe but kept working with all of her clients in the USA.  She just scheduled all of her calls at times that worked for her amid her travel.  Apparently, some of her coaching clients didn’t even know she was traveling!  It was seamless!

With my story of getting started… even though I lived in rural Iowa, my first coaching clients lived in Boston and San Francisco.  I had connected with them through an old college buddy and a former co-worker via emails.  I set up a complimentary call with each of them once they were referred to me… we hit it off… and they both became clients!  We talked once a week via phone calls and even though my clients were both in BIG cities, I did the calls from my “little house on the prairie.”

And my practice just grew that way.

Now I live in a bigger city but because I grew my business in a way that wasn’t dependent on my location… 90% of my clients don’t live in my area.  AND… like our graduate that I mentioned earlier, I can travel all the time and still take care of my clients.

So it’s important to think about who you might coach in your own geographical area, BUT if you build your coaching practice right… you won’t be dependent on whether you’re in the BIG city… or keeping things simple and hanging out with the likes of my ol’ friend “Hank the pig.”

I hope that helps!

All the best,



Do you make your coaching clients pay up front?

Here’s another business question from a new Life Coach.

Coach’s Q&A:Question and answers - life coach certification

“Mitch I have a question about payment. 

When you charge a client your coaching fee, do you make them pay the full fee right away? 

Is it all up front?”



The short answer is: YES.

Yes I do.

I have my coaching clients pay the full fee… up front.

Now that may or may not sound selfish but it’s not for me.

Having them pay up front is FOR THEM.

What do I mean?

Well… I often tell my coaching clients that having them pay up front helps them.

Sure… I’ll be the first one to admit that having them pay helps me too.  Their payment to me helps to put food on my table and a roof over my head.  (Did I mention that we have two teenage boys who eat A LOT?!?)  So I certainly appreciate the payment.

Also, it’s valid to say that I love coaching… I’m betting you do too.  But we all need to remember that even though this is a passion… this is also a business.

So having them pay for the coaching services is part of the process.

BUT… it’s not the most important part.

The most important part of the coaching fee is your coaching client having skin in the game.

It’s them committing to the process.  And it’s not that they are committing to me.  It’s that by writing that check out or by processing that payment… they are committing to themselves that they are 100% in!

So much so that I’ll tell people that I don’t do monthly payments for coaching to protect them!

Here’s why.

As I partner with my clients I let them know that we’re going to work hard.

We’re going to stretch.

We’ll push out of the comfort zone and achieve new levels!

We’ll break old habits and establish new ones.

It won’t be easy but it will be sooooo worth it.

The reason I don’t do installments is that the hardest part of the journey is usually smack dab in the middle of our process!

For example… in the middle of a 3-month coaching package… they’ll be stretching themselves and pushing their own limits.

So if they get an invoice for a monthly payment right in the midst of all that work and stretching… they might be REALLY tempted to quit.  But since they’re fully invested… they lean in and push through!  They get it done!

In fact, recently… as I was wrapping up with a coaching client… she thanked me for making her pay up front.  It was almost ironic because she’d initially pushed back and asked for an option where she could pay monthly, but when I explained my reasons for not offering that… she went ahead and paid.

In our final coaching session together she said…

“Thanks for making me pay up front.  I know that I would have bailed at week 5 when I felt completely out of my comfort zone.  There was a part of me that just wanted to run back to familiar and give up.  But I kept reminding myself that I’d paid and that made me stick it out.  I’m so glad I did!  So yes.  Thanks again for making me pay up front.”

That’s why I charge people up front.

It’s more for them than it is for me.

I hope that helps!

Keep dreaming big and helping others to do the same,